Why Sell Online?

As we all know that the world suffered from covid_19 pandemic and changed the way of shopping.

While inflation struck really hard and small business effects the most. The shift has been more pronounced than anyone could have predicted. As supply chains still struggle to recover.

But this paradigm shift change the consumer behavior a lot.

11 consumer trends to watch in 2023

1. Buyers impacted by inflation are seeking deals

2. Social ads still big driver of purchase decisions

3. Brand loyalty is waning

4. Brand collaborations cut acquisition costs

5. Social commerce and discovery hold strong on TikTok

6. Customers demand low-friction returns

7. Brands look to omnichannel experiences to reach more customers

8. Building relationships starts local

9. Supply chain issues persist, despite customer expectation

10. Personalization is in demand

11. Buy now, pay later options popular with younger shoppers.

People tend to move from physical shopping to online shopping where we can have verity of

shops and shopping experience from some of really good Bin Tarriq Store

like online stores and small business have grown alot.

• 78% of consumers say they are more willing to buy from a brand if they have a good experience on social.

• Social media ad spend increased more than 38% between 2020 and 2021, rising to almost $230 billion in 2022.

• While the cost per thousand ad impressions (CPMs) increased during this time, it began to fall in the second half of 2022.